AGWA Design Store Launch 2022
AGWA Design Store Launch 2022
AGWA
Art Gallery of Western Australia
July 2022
Lighting
Audio
Projection
Kabuki Drop reveal
Production management
Lux was thrilled to create an exciting, visual feast for the VIP launch of the highly anticipated AGWA Design Store - and reveal moment to remember.
Bold colours and strategic placement of lighting illuminated the stunning interior architecture of the iconic AGWA building, creating a contemporary and mysterious ambience for the VIP crowd. An exciting reveal moment was designed using content projected onto floor-to-ceiling fringing, which was released on cue using our kabuki drop technology. As the fringing cascaded onto AGWA's travertine floor, excited guests made their way into the design mecca for a first look of the expertly curated wares and curiosities. To minimise visual impact, discrete linear speaker systems were installed, which were the conduit for tunes from the DJ, speeches and a heartfelt Welcome to Country from Rose Walley.
Fusing eclectic art with contemporary fashion and homewares through exclusive products and design collaborations from local and globally renowned brands, The Art Gallery of Western Australia has launched the AGWA Design Store, breathing new life into its retail offering. With product curation led by Perth design and fashion retail aficionados Leith Groves and Rob Marshall, the AGWA Design Store is a visual delight, offering customers an always surprising mix of playful and beautiful pieces, including exclusive designer collaborations, international streetwear, accessories, ceramics, homewares, books, children’s clothing and AGWA merchandise. Working with Perth designers, as well as exclusive brands not available anywhere else in Western Australia, the AGWA Design Store features a diverse range of products for art and design lovers, Gallery visitors, and sartorial followers.
Collaborators
Photography | Rift Photography
MC | Claudia Bertorello
DJs | LOVE SIX
Dancers | Co3 Contemporary Dance